How to show the same "words" on all the incoming calls?

Hi, I am new to the UCM6202 system so i apologize if i say any heresy.

I have configured a UCM6202 with 1 extension, 1 Voip Trunk, and an Inbound route, but I can’t seem to figure out how I can configure the IP Phone to show on the display “SALE” rather than the tel number of the caller. How do i do that?

For example, if John calls our number (ex. 555-123-4567) I want to the display on the phone to show “SALE” rather then John’s number (ex: 666-987-6543).

Can somebody point me in to the...

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